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Dalmia DSP launches new TV campaign




 Ever since its entry into Eastern market, DSP Cement, the premium offering from Dalmia Bharat Cement stable, has successfully established itself as a new quality benchmark for all Dhalai applications. For the first time, Dalmia Bharat has unveiled its new Dalmia DSP TV Commercial to reinstate its positioning as “The Dhalai Expert”.

Dalmia DSP kicked-off its breakthrough ‘The Dhalai Expert’ campaign aiming to connect directly with the consumers. In a clear shift from the oft-repeated ‘strong construction’ proposition in cement category communication, the TVC is unique as it helps the viewer to relate more to the inherent qualities of the brand through the robot ‘Mr. D’ becoming a part of people’s lives and their stories.

Speaking on the ad campaign, Dalmia Bharat Cement Senior Executive Director (Group Marketing) BK Singh said, “Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry.’’

The new DSP advertisement showcases the robot, Mr. D, who is the personification of the brand’s strong relationship with consumers through his life,” Singh added.

Dalmia DSP offers ‘Delta 25 Power’, first of its kind, ensuring dense tough concrete for lifelong solidity and carefree durability. Well-researched and scientifically formulated, it provides the construction with life-long stability. 






Editorial

Précis 2017
From asking his party men to ‘live a simple life and serve the people’ to taunting the BJP for its ‘crocodile tears’, Chief Minister and BJD supremo Naveen Patnaik has not only become politically invincible, he seems to be so in the coming years too.

National

* India successfully test-fires supersonic interceptor missile

International

* Support for terrorism to be stopped: India at UN

Business

* Dalmia DSP launches new TV campaign

Entertainment

* Sudhir Mishra's 'Daasdev' set to arrive on February 16

Interview

* “Nalco to invest Rs 35,000 cr in Odisha, good governance key to company’s success”

Leisure

* Tata Steel Bhubaneswar Literary Meet from Jan 11
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