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An App to HopOn and Experience India




 Marrying Digital India with Incredible India, a Mumbai-based start-up Desiwalks Tours Private Limited has launched an app called HopOn India through which users can take audio tours of Mumbai which will soon be followed by tours in Aurangabad, Kolkata and Varanasi.

The app HopOn India, is available both on iOS and Android platforms. It provides digitally powered immersive experiences of places. It covers history, food, culture, myth and much more. The five walks launched in Mumbai cover colonial Bombay and the art district, Elephanta, Matunga and Dadar Parsee Colony, Bollywood and cricket.

The narrations are carefully researched and in times when fiction and history are always contending for space, these walks pay close attention to both written and oral histories about these places. The user is expected to download the app, buy the walks they are interested in and then take the walk as the narrator takes them on a journey of discovery. The narrations are available in English, Hindi and Marathi with more languages to follow.

Shivendra Gupta, Founder of HopOn India, said, "We are a nation full of stories around places, monuments, neighborhoods and we need to share these. HopOn India is our effort to bring these stories to life using technology. While the app should certainly be useful for those visiting the city as tourists, we do hope that the app gives an opportunity to locals to reconnect with their city too."

The app detects the user's location and then guides them to recommended walks in the area or the city. The app has easy in-app payment options. The walks have been priced between Rs 250 and Rs 400 for the English version and provide 90 -120 minutes of experience. The Hindi and Marathi versions are priced at Rs 160.






Editorial

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From asking his party men to ‘live a simple life and serve the people’ to taunting the BJP for its ‘crocodile tears’, Chief Minister and BJD supremo Naveen Patnaik has not only become politically invincible, he seems to be so in the coming years too.

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