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Rasagola Cluster soon at Pahal to improve quality, business prospects




 The State government is planning to set up a Rasagola Cluster at Pahal, known as the hub of the sweet delicacy in Odisha.

Additional Chief Secretary MSME, LN Gupta today held discussions with Director Industries Niranjan Sahu and other senior officials for setting up of the cluster which he said will help stakeholders in a big way.

Pahal, located on the National Highway No 16 between Bhubaneswar and Cuttack, houses around 150 sweet shops. The earthy looking stalls serve one of the most delectable traditional sweets of the State — Rasagola. The State government is focusing on setting up a cluster at Pahal so that it helps the sweet makers to improve their products and generate more facilities for them, said a senior official of the Department of MSME (DoMSME).

DoMSME will rope in a senior consultant to prepare a Detailed Project Report (DPR) for the proposed Common Facility Centre (CFC) at Pahal. Consultants would suggest the necessary changes required in terms of quality, packaging and others, along with judging the preparedness among the sellers, said an officer. A Special Purpose Vehicle (SPV) will be floated for the purpose, said an official. The proposed CFC will facilitate collection, storage and supply of raw material, quality water, testing facility and packaging.

The facilities proposed in CFC include refrigerated van, cheese cold storage chamber, raw material bank, cheese testing machine, dairy analysis system, whey extraction machine and packaging machines,. In order to promote marketing, marketing kiosk, information centre and conference hall will be set up at the location. The CFC will have whey collection tank and water tank with solar power supply system. The total cost will be Rs.7.69 crore and funding will be available from both Union and State governments. Besides, the SPV will also contribute for development of the cluster.

Formation and operation of Rasagola Cluster will facilitate the State to obtain Geographical Indication (GI) as an age-old sweet of Odisha. GI of goods acts in bringing fame for a State. It identifies a product as originating from a particular location and conveys an assurance of quality and distinctiveness that is essentially attributable to the fact of its origin.  India, as a member of the World Trade Organization, enacted the Geographical Indications of Goods Act in 1999 that came into force in 2003.

The GI indication would confer legal protection to the item, along with preventing its unauthorized use.  It would also promote economic prosperity of the producers of the sweets along with promoting the Pahala  Rasagola.

Since long the sweet makers making Rasagola but the reach is limited, so with Cluster operation and GI tag, these Rasagola makers will be able to make their produce more popular at Global Level, feel officials.






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