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Digital Financial Literacy Week by Axis Bank with Digi-Prayas




 Axis Bank, India’s third largest private bank, has undertaken a 'Digi-Prayas' initiative to impart financial literacy to 80,000 people across the country. The initiative will help people to be financially literate, digitally aware and be active on various modes of digital banking.
'Digi-Prayas' will be taken up in 24 selected villages across the country, a senior official of Axis Bank told media persons here on Saturday.
"Axis Bank is happy to launch 'Digi-Prayas' coinciding with RBI's Digital Financial Literacy Week. The programme aims to impact the population which is yet to make the digital journey by educating them about benefits of digital banking and a less cash economy," said Sidharth Rath, Group Executive, Corporate Relationship Group & Transaction Banking, Axis Bank.
         As part of the programme, Axis Bank is also setting up a digital banking ecosystem comprising business correspondents, EDC/POS devices, micro ATMs in these villages.
The programme includes activities like hosting awareness sessions, workshops on digital modes of financial transactions, educating citizens about government policies and digital banking options available to them, besides training citizens to access and use electronic payment systems (EPS) such as IMPS, UPI, Bank PoS machines.
It also aims at enabling merchants in the villages to use Electronic Payment Systems like UPI, PoS terminals.
Axis Bank has been conducting financial literacy camps under its flagship programme 'Pragatishala' and plans to continue the same across 600 rural branches. 2,18,041 rural people have been covered in 15,240 financial literacy camps during 2016-17, informed Rath.
 





Editorial

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From asking his party men to ‘live a simple life and serve the people’ to taunting the BJP for its ‘crocodile tears’, Chief Minister and BJD supremo Naveen Patnaik has not only become politically invincible, he seems to be so in the coming years too.

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