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GM Pens inks pact with Schneider Schreibgerate GmbH

Chennai-based GM Pens International, the makers of ‘Rorito’ brand writing instruments, today entered into a technology pact with world-class expert Schneider Schreibgerate GmbH (Germany), to produce new generation writing instruments. 

The association with Schneider is meant to enable and strengthen the product portfolio, in addition to offering the best of technologically superior products to customers.
Stating that they have been enjoying a buyer-seller relationship with Germany-based Schneider for the last 15 years, GM Pens International Pvt. Ltd Joint Managing Director Indrakumar Mahendran said, “Now, we have entered into a technology pact under which Schneider Schreibgerate GmbH (Germany) will supply us some critical components for making new generation writing instruments.” 
The joining of hands was commemorated by the launch of Rorito Teramax and Rorito Robomax, the most advanced offering from Rorito. 
Teramax has been created understating the need gaps among the serious writers especially catering to the student segment, while Robomax has been engineered for the smooth writing seekers, said company sources.
“Our R&D teams have worked extensively to put together a product based on robust research to understand the subtleties and nuances of Indian writing habits, the angle and speed of lettering, the working hours of the average user, the pressure applied on  paper and ink delivery required for good legibility etc. These products are a testimony to our commitment to delivering the best writing instrument in the hand of every Indian,” said Mahendran.
Speaking on the product launch, Schneider Schreibgeräte GmbH) Managing Director Christian Schneider said, “We are proud to associate with India’s leading pen brand, Rorito. Our revolutionary approach will lead the writing instrument space as it has a state-of-the-art advanced fluid ink system. We are sure that these venerated products will elevate the writing experience of the end consumer, in view of offering the best from across the globe.”
 (By Priyabrat Biswal)


Précis 2017
From asking his party men to ‘live a simple life and serve the people’ to taunting the BJP for its ‘crocodile tears’, Chief Minister and BJD supremo Naveen Patnaik has not only become politically invincible, he seems to be so in the coming years too.


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