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Voltas opens 1st ‘Experience Center’ in Bhubaneswar; eyes 20 pc growth




 India’s leading air conditioning brand Voltas Limited today launched its new brand shop and an ‘Experience Center’ at Freezeco Pvt Ltd here.

The exclusive brand store will exhibit the new range of cooling appliances product range by Voltas Ltd including the newly launched ‘Voltas All Star Inverter ACs’ as the star attraction, said Pradeep Bakshi, President, Unitary Products Business Group (UPBG), Voltas Limited, while inaugurating the store.

The store also features an Experience Center, the first of its kind in India where customers will get an opportunity to experience product through live demo of Voltas ACs. The outlet features a well-designed and visually appealing display of wide range of Voltas' product range of All Star Inverter air-conditioners, All Weather Air Conditioners, air coolers, water dispensers, water coolers and deep freezers and aims to provide the consumers an enriching product experience, said Bakshi.
Inaugurating Voltas’ flagship store here, Bakshi said, “Voltas is delighted with its Voltas experience store in Bhubaneswar which provides consumers an opportunity to experience the products and its features. It signifies our endeavor of offering avant-garde cooling solutions to its consumers in emerging Tier II cities. Bhubaneswar, is a vital market for Voltas and gives Voltas the opportunity to connect with our ever-expanding customer reach in the eastern part of India.”
With temperatures rising and reports indicating a hot summer ahead, Volta, which enjoys 26 percent market share pan India and 23 percent share in Odisha, eyes 20 percent growth in the sale of Acs, said Bakshi.
Voltas’ new range of Air Conditioners, include the “Voltas All Star Inverter AC” which run on a unique steady cool compressor, which unlike other inverter AC’s has two stage expansion of the refrigerant under two stage compression, which gives you maximum efficiency under extreme weather conditions. 
The company has launched new range of Voltas All Star Inverter ACs with 18 variants. Moreover, close to 160 Split ACs and 44 Window ACs have been introduced into 2017 range of Voltas All Weather Air conditioners. With these introductions, the Company now offers a strong product line-up of over 240 air conditioners, available through more than 14,000 customer touch-points nationwide. Voltas, which has six exclusive stores in Odisha at present, plans to take the number to 10 by end of this year, informed Bakshi.





Editorial

Précis 2017
From asking his party men to ‘live a simple life and serve the people’ to taunting the BJP for its ‘crocodile tears’, Chief Minister and BJD supremo Naveen Patnaik has not only become politically invincible, he seems to be so in the coming years too.

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